Frequently
asked questions

Meevee is a streaming platform for children aged 2 to 6, designed to end well. Every session has a beginning, a middle, and an end, hosted by Mookee, a claymation monkey who welcomes kids in, watches with them, and helps them land the ending.

Most kids' platforms are built to maximise watch time. The business model depends on it. Autoplay rolls, the algorithm chooses what's next, and the session never really shapes itself. Meevee runs the other way. We license much-loved children's programming, the classics you grew up with alongside newer favourites, and arrange it into finite sessions. When the session ends, Mookee guides the child off-screen and the app closes until a grown-up reopens it. The ending isn't a setting to switch on. It's the format.

Yes. Children watch screens. That's the reality of modern family life. Meevee is for the moments when you need a breather, when dinner has to happen, or when the rain has been falling for hours. We're the option that works for those moments without the guilt hangover afterwards. We're not anti-screen. We think the problem is the way most platforms incentivize endless play over meaningful play. Meevee is what screen time looks like when someone builds it to end.

The app is built for children aged 2 to 6. Mookee, the session flow, and the visual world are all designed for a toddler. The way we write about it is for you. Parents and caregivers who use screens and want that time to be better, not necessarily shorter. We're not here to convince you screens are bad. We're here to be the thing you reach for when you've decided to put one on.

Much-loved children's shows, classics and newer favourites alike, the kind with proper stories, slower pacing, and endings that resolve. You'll find familiar names like Thomas & Friends, Pingu, and Bob the Builder, with even more on the way. Our collection isn't huge by design, we'd rather you reach for something we've chosen carefully than scroll a wall of options, and it keeps growing, including new work commissioned through our Creative Fund.

Shows are the heart of it, but a session isn't only watching. Mookee opens and closes each one, and the wind-down brings a small off-screen moment, a song, a stretch, a little activity, to land the ending. We're expanding what a session can hold over time.

We watch everything. Then we choose based on our content standards. The main things we look for are pacing that doesn't jangle small nervous systems, characters who behave the way you'd want your child to, and stories that close. We avoid shows built around shouting, fast cuts, or cliffhangers that pull kids forward into the next episode. Every show is age-rated and reviewed against what early childhood development research tells us works for two to six year olds. Then we license it.

Yes, both. Ad-free because the experience wouldn't work with ads in it. Safe because every show is licensed, human-curated, and age-rated. Safety is the baseline we built on, not the thing we sell. The thing we sell is screen time that ends well, and the habits that ending builds.

Not in the way you're probably thinking. Episodes play in sequence within the session you've set up, so your child watches a coherent stretch of content rather than a single show with a "next" button. When the session reaches its end, the playing stops, Mookee comes in and guides kids off the screen. He stays asleep until you decide to set the next session. There's no opaque algorithm promoting the next video.

Every session has a beginning, a middle, and an end, like a children's book. When the end arrives, Mookee, our claymation host, comes on screen, says a warm goodbye, and guides your child into something off-screen. A small activity, a song, a stretch. Then Mookee is tucked into bed and the app closes. He stays asleep until a grown-up sets up the next session. This is structural. It happens every time.

Yes, when you set up the session. Mookee asks how long you have and shapes the session around that. Sessions can run anywhere from 5 to 60 minutes, and if the afternoon calls for it you can extend one on the spot. We're not a parental controls product. The session ends because the story ends, not because a timer ran out.

Yes. You can add each of your kids to one account, and sessions are tailored to each child: their age, their pace, what they love. Family sharing between adult caregivers is coming soon, so setting up sessions won't have to live on one phone.

No. Once a session is running, your child can't browse out, follow a link, or land in a comments section. There's no in-app store and no chat. The only exit is when the session ends, and Mookee handles that part.

The American Academy of Pediatrics and the World Health Organization broadly recommend up to one hour of high-quality content a day for children aged two to five. The 2026 AAP update softens the strict time line and puts more weight on quality, context, and what happens around the screen. We treat these as guidance, not gospel. A long session on a sick day is fine. A short, attentive session can be more nourishing than an hour of background noise. Meevee is built to make whatever screen time you choose count, and to end without conflict.

We personalise content based on your child's age and pace, without behavioural profiling or data extraction. We only collect what's needed to make the app work and never sell your data. For children we follow strict COPPA and GDPR-K rules with verifiable parental consent. For full details see our Privacy Statement.

Meevee is on iPhone and iPad, and you can send it to the big screen with Chromecast (Beta) and AirPlay (Beta). On Android, Meevee runs through the web app at meevee.app while the native app is in development. An Apple TV app is on the way too.

Meevee starts with a 14-day free trial. After that, memberships start at $9 a month, or $84 a year if you'd rather pay once and forget about it. Every membership contributes to our Creative Fund, which commissions new work from independent animators. Cancel anytime.

Yes. Fourteen days. You get the full experience for the full window.

You can cancel any time, from your iPhone Settings under Subscriptions or in the app under account settings. If you cancel, you keep access until the end of your billing period. No phone calls, no retention loops.

This is the question we get most. The honest answer is that our business runs on parent trust, not child watch time. Families pay a membership because the product does what they need it to do. If sessions are short and well-designed, parents come back. If they're long and exhausting, they don't. It's closer to an art gallery than Netflix. Members pay because they believe in what's inside, not by how long they stay.

We're always looking for thoughtful licensing partners, animators with stories that deserve a wider audience, and studios who share our view that an ending is part of the work. As our membership grows, our Creative Fund commissions new content from independent creators. Reach out via the form on our website.

We launched on iOS in April 2026. We're a small Amsterdam-based team, building this carefully and in partnership with researchers at Tilburg University who are studying how narrative endings affect children's transitions off-screen. We're also building content partnerships with trusted studios and independent creators. We're growing carefully, making sure each step truly supports families before moving to the next. A lot of that direction comes from families themselves: we read every piece of feedback we get, and it shapes what we build in each update. If you wish Meevee did something it doesn't yet, tell us.

Meevee was founded by former WeTransfer creative leaders, parents and educators who wanted to build children's media from the ground up with different incentives. Our team blends backgrounds in early childhood development, design, tech and storytelling, supported by advisors from Microsoft and Tilburg University.